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Here’s a neat twist in the abundance of beautiful-but-impossible to read hours to complete online stores these days. Zub Zirc No. 20, Nooka is not only beautiful futuristic, with a new way of depicting the passage of time, it is – almost heretically – easy to read.

Designers may be less expensive, and watch designers are no exception, as our latest Gadget Lab scribe Tim Carmody said last week with this quote from Denis Guidone: “I do not like watches, to design what I really want to design time “Whatever., dude. You have to do things like Zirc Zub, an hour is so cool, it’s hard to stop saying his name over and over. Polyurethane-sheathed that come in a variety of color dyes and reports of time through a circle of 12 points (hours) and a horizontal LCD strip extending from full to empty every hour as advanced.

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